When I think about the Internet of Things and the closed loop of putting my mind out there and then the world responding in the most intelligent way—that’s fascinating. The very idea of the world understanding our “inferred preferences” before we do can be frighteningly convenient. I can’t even fathom how helpful that will be. Life-saving in […]Read more "The Wonderful World of IoT"
A content strategy is important for several reasons. It gives employees clear and concise direction on how to align new content with business goals. Developing a strategy statement could be centered on several things, but I find centering on the target audience is what will deliver the best results. In conjunction with that, you must clearly […]Read more "Content Marketing Begins By Creating A Content Compass"
Brands are beginning to understand how to better connect with multiscreen audiences using mobile gaming. They are starting to recognize that push notifications and other disruptive advertising on mobile devices aren’t nearly as effective at increasing brand awareness and sales as creating valuable and entertaining content with subtle brand elements. Audiences are looking for an authentic experience with […]Read more "Enticing Users Across Devices Using Mobile Gaming and Interactive Ads"
I recently made the decision to go back to school and complete my graduate degree at West Virginia University. I only have five courses left and was encouraged by my employer’s chief operating officer to “just get it done.” I knew that the additional work was going to be tricky, but I decided that this time, I […]Read more "The Power of a CEO’s Ping"
We live in a world filled with distractions and the amount of information we process daily is, well, getting overwhelming. On average, we take in five times as much information every day as we did in 1986 – the equivalent of 175 newspapers (O’Kelly, 2015). From the moment we awake, the flood of information (interruptions) start pouring […]Read more "Five Ways To Increase Productivity and Free Yourself From Media Distractions"