The Wonderful World of IoT

When I think about the Internet of Things and the closed loop of putting my mind out there and then the world responding in the most intelligent way—that’s fascinating. The very idea of the world understanding our “inferred preferences” before we do can be frighteningly convenient. I can’t even fathom how helpful that will be. Life-saving in […]

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Enticing Users Across Devices Using Mobile Gaming and Interactive Ads

Brands are beginning to understand how to better connect with multiscreen audiences using mobile gaming. They are starting to recognize that push notifications and other disruptive advertising on mobile devices aren’t nearly as effective at increasing brand awareness and sales as creating valuable and entertaining content with subtle brand elements. Audiences are looking for an authentic experience with […]

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The Power of a CEO’s Ping

I recently made the decision to go back to school and complete my graduate degree at West Virginia University. I only have five courses left and was encouraged by my employer’s chief operating officer to “just get it done.” I knew that the additional work was going to be tricky, but I decided that this time, I […]

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Five Ways To Increase Productivity and Free Yourself From Media Distractions

We live in a world filled with distractions and the amount of information we process daily is, well, getting overwhelming.  On average, we take in five times as much information every day as we did in 1986 – the equivalent of 175 newspapers (O’Kelly, 2015). From the moment we awake, the flood of information (interruptions) start pouring […]

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